Dojo Partner · Full Mat Framework

Market
Domination Map

Plot where your academy sits, then read the one offer move, one price/space move, and one positioning move the framework calls for. Domination is driven by lane commitment and retention — not by marketing to everyone.

Your Academy

Edit the numbers — defaults show a sample 120-cap self-defense school.

70
Generic "for everyone"Specialist
Who you serve — informational, doesn't change your score
How occupancy, offer bands & churn are read

Occupancy is students ÷ capacity. The sharper read is average class fill in your busiest windows — a school can be 55% overall and 95% at 5:30pm. The 70–80% and 80%+ thresholds are fixed triggers to raise price or add classes; bands below that flex with your goals and local market. Churn is monthly cancellations ÷ active students — 5–10% a month is the regular range for a healthy academy.

Free · about a minute

See your Domination Score

Set your numbers on the left, then enter your details to see your score, your tier and the three moves the framework calls for.

Market Domination Map — Dojo Partner